What is a book of business?

A book of business is a term used to describe a list of clients or customers that a company or individual has a relationship with. It typically includes details such as contact information, purchase history, communication preferences, and any other relevant information about the client.

A book of business is a valuable asset for businesses as it represents potential revenue and opportunities for growth. It allows businesses to track and analyze their relationships with clients, identify sales opportunities, and provide personalized service to their customers.

Managing a book of business effectively requires organization, communication skills, and a customer-centric approach. By maintaining and nurturing relationships with clients, businesses can build loyalty, increase sales, and drive long-term success.